Cosmic Sleep

An UX/UI Design project for an IOS Native App

Project Overview

Role: UX/UI Design

Tools: Figma, Canva

Timeline: April - May 2014

The Daily Health Conference its a fictional client that wants to create a set of digital mobile apps for their members and update their image - create a design system that reflects an innovative approach to wellness.

The Daily Health Conference wants designers to rethink how people can adopt and commit to a health-improving routine.

Has a team we decided to go for a monituring sleeping app IOS native.

The Client

The Daily Health Conference is a non-profit organization dedicated to promoting health and wellness through impactful public talks, participatory workshops, and professional training all over the world. Now the Daily Health Conference wants to find a way to offer more value to its members. They are aware that the competition is fierce across the Health Tech space. So this year, The Daily Health Conference wants to unveil a series of digital wellness apps at their annual flagship conference in San Francisco.

The Process

The Competitive Analisys is important for us so we can find our opportunities to understand our competitors values and offers we used the Brand Comparison Chart to understand what features are more comun or what prehaps is missing with the Feature Comparison Chart

Secondary research

By using The 5 design Thinking Steps it helped us to design a user centered product.

Competitive Analisys

We’ve start with secondary research so we could get familiar with the topic and start empathize.

Quantitative Research

Surveys are important because they provide valuable quantitative data that can inform design decisions. By collecting data from a large number of users, surveys can help identify patterns, preferences, and pain points. This information can be used to make data-driven decisions about design elements, features, and overall user experience.

Survey

Brand and Feature Comparisson Chart

Qualitative Research

User interviews are essential because they provide qualitative insights into users' thoughts, feelings, and behaviors. Unlike surveys, which focus on collecting numerical data, interviews allows to go deeper into users' experiences and understand their motivations, frustrations, and needs.

Affinity Diagram

Whit this methode we were able to cluster the interviews answers in a way that we can figure out importante information from our users and use it to understand our users.

Empathy Map

With this tool, we could truly understand our user pains and gains, allowing us to create a comprehensive user persona and journey map. This also helps design a product that truly meets the needs and expectations of our target audience.

User Persona

The user persona is used to represent a typical user and guide design decisions.

User Journey Map

The user journey map is a visual representation of the user's experience with a product or service. It shows the steps the user takes, their thoughts, feelings, and actions at each stage, and any pain points or opportunities for improvement.